Looks to be a hit! It's set in New York, although no names are given as to which NY PUAs are in.
Check it out the Pick Up Artist Reality TV Show Description
"A Reality Show First"
Three pick up artists (PUA’s), all of whom belong to a real-life underground society of men, declare they can turn any socially stunted geek into a Don Juan in one night. They proceed to demonstrate on beautiful, but unwitting women, who have no idea they are surrounded by hidden surveillance cameras. By personally taking him into the dating field - a bar typically – they show for the first time in reality television, how a pick up really goes down within in the first three minutes. Think of it as the movie “Hitch”, but in real life.
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